Difference between well-optimized and not so well optimized auto dealer website would make a lot of difference for your dealership. People constantly searching for used cars online and visiting car dealership websites based on their search criteria’s. However, top three search results gets about 58% of traffic. That is why so many businesses, including car dealerships are spending lots and lots of money to get there.
So if, let say, your potential car buyer searches for a car using just keywords “Used cars for sale”. Can you afford to be in top 3 search results or even a first page of Google? Considering all competition, very unlikely. Your website will be buried somewhere deep in search results.
So what can you do? Optimize your car dealership website for local search. Do you really need customers from Los Angeles area if your dealership is located somewhere in Atlanta area? Probably not. But you do need those customers who search with keywords like “Cars for Sale In Atlanta GA” or “Atlanta used cars dealership”. Having Google places, Bing places or Yahoo local is necessary, but we are not talking about that right now, will discuss that in future articles. In this article we will talk about optimizing you auto dealer website for local organic search results.
Make sure that your dealership name is on your website in form of text. It’s an obvious thing, but a lot of times dealer will have just a graphic logo with a business name on it. It may look great, but for Search Engines it’s just an image with no information on what it’s about. So make sure you have a text version of your business name on website as well. You’d be surprised how many people find your website by your dealership name.
Make sure your website’s browser title for home page has targeted location in it. For example main page of website should have something like: “Your Dealership Name – Used cars for sale in Atlanta” or even better “Used cars for sale in Atlanta | Your Dealership Name”. Individual car listing page should have title like "2012 Acura TL for sale in Atlanta GA"
Your page heading is one of most important sources of information for Search Engines. First, make sure you have H1 headings on ALL of your pages. That’s included every car listing page. I would recommend having H1 heading for car listing in this kind of format: “2012 Acura MDX for sale in Atlanta” or something like that. Turbolot websites for car dealers actually make it automatically so you don’t have to do it manually.
Search Engines get information about your page from URL (link itself) too. A lot of car dealership websites have their URL’s generated in non-informative manner: “inventory/car-id=987?view=detail”, which does not tell Search Engines that much about page. What you want is your link to have an actual car information in it. Therefore, URL like “inventory/detail/60-2012-acura-zdx” will give more information to Search Engines than previous one.
5. Additional links to your inventory. Links are very important for good search ranking, especially links with targeted anchor text. Instead of just having links that would say “more cars”, use links like “more cars for sale in Atlanta Georgia” Car dealership websites by Turbolot have all those SEO functions built in in the way, that it will optimize your dealership website automatically for local search results.