The mobile version of auto dealership website: How important is it to have one?
It is not a secret - the percentage of mobile traffic is rapidly increasing. More and more people use their phones to browse the Internet. And more and more people are using mobile networks to find a car simply because their phones are always with them, providing instant Internet access at any spare minute they might have. People may search for a car while they wait in a doctor’s office, when they are on a lunch break, in a restaurant, or even while driving (which is highly NOT recommended).
But what happens when mobile customers come across your non mobile-ready website? Frustration, to say the least. Your website--no matter how well organized when accessed from the computer at home--becomes somewhat disorderly collection of phrases when viewed from the mobile phone, effectively rendering it almost unusable. Customer have to constantly zoom in and zoom out. Sub-menu items may not work at all, and the text itself is hard to read. Do you have that beautiful Flash slideshow on your website? Guess what – the only thing your mobile customer will see would be the message: “flash is not supported". As a result, it is most likely that your frustrated potential buyer will abandon your website to never come back.
What would be a solution to these differences between mobile and non-mobile presentation of your website? The answer is to have a responsive website, or even better: to have a separate mobile version of your website, designed purposely for mobile users. Menus, pictures, text, site navigation, touch to call, touch to contact, and easy to use car photo gallery--all specifically optimized for the mobile devices.
Turbolot.com offers you mobile-ready car sales websites at no extra cost. Do you want to see how your mobile dealer website will look? Just visit turbolot.com/demo or use QR code below with your mobile phone.